Small Business Issue: Buying Your Domain Name Business Articles | May 12 Nike Air VaporMax 3.0 Herren Pure Platinum Schweiz , 2008 It is important to choice wisely when selecting a domain name for your small business. Just like a sign on a store front is important to identify your business to customers, the domain name for your small business needs to properly reflect the nature of your work.
There are plenty of things that need to be considered when you?re opening up your own small business. Once you?ve capitalized on your idea and started off, you?ll need to do quite a bit of marketing to stay in the race, and earn your bit of the multi-million dollar pie outsourced to small businesses every year.
Whilst different types of marketing techniques are open for you Nike Air VaporMax Flyknit Schuhe Schwarz Anthracite Schweiz , there?s none that can provide your business greater exposure than a website. There are millions of people worldwide who surf the net daily, looking for new ideas, fad products and good deals. Why not attract a few thousand to your site?
Your success rate may be low, yes. However Nike Air VaporMax Flyknit 2.0 Dusty Cactus Schweiz , if you consider the fact that statistically, two out of every thousand people who visit your website will turn into customers, then it?s worth it to invest into a good website, right? There are three things that are essential to turn your marketing into a sale. These are:
Domain Name
The domain name Nike Air VaporMax D MS X Schuhe Herren Schwarz Schweiz , or rather the URL of your small business should be related to the field that it occupies. For example, a freelance writer selling ebooks should have the words freelance, write or ebook in the domain name. wwweeebooks would be a good example. ????
Presentation of the Website
Always, always use clean fonts. People are turned off by elegant Nike Air VaporMax CS Triple Schwarz Schuhe Herren Schweiz , flowery fonts which take twice as long to read. Flowery fonts also tend to make your landing page look cluttered, which is totally off-putting. Also, avoid large images or graphics on your website. These make it slower to load and can cause someone to just give up in frustration.
Systematic Outlook
If you have a small online shopping site, I want to check out what you have and then buy. I do NOT want to roam around the site aimlessly Nike Air VaporMax 97 KPU TPU Trainers Herren Alle Weiß Schweiz , opening up pages which have detailed information that I do not need. If I wanted that, I?d Google. There are many businesses that lose business because their website is systematically a mess. Always try to arrange similar products together, and have a list of other pages that can be opened. Prospective clients hate having to search like crazy for a particular item.
These three tips for website marketing should earn you a lot of brownie points with prospective clients. Remember, if someone visits your site and likes it Nike Air VaporMax 360 Schuhe Herren Weiß Rot Schweiz , although he may not buy now, but he?ll remember it next time he needs to get something. So keep your website well-presented. Your business depends on it.
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What is a domain name? A domain name is the location of your website on the Internet. Your domain name will be what you become known by online so it's important to get it right.
Each website on the Internet is labeled with something called an IP address which is the actual address of the website online. A typical IP address looks like this: 159.134.27.64. Remembering a string of numbers like that is difficult so a domain name translates all those numbers into something like . This is far easier to remember.
#1 Dot what?
Each domain has what's called an extension. The most well known of these extensions is . This, however Nike Air VaporMax 2019 Schuhe Herren Schwarz Schweiz , is not the only type of domain extension available. There is also:
.net
If you can't find your preferred domain name you could always choose the same domain with a .net extension. It might not have the same ring as a but is still as just useful as a .
.org
These domain extensions were orginally designed for educational and more formal websites. Anybody can register a .org however so you have more options for domain selection.
.info
A more recent introduction to the domain name game are .info domains. Many of the valuable .info domains were bought up overnight but there's still a huge range of good .info domains available. With a little creativity you could really make a .info work for you e.g. .
Bear in mind that most web surfers tend to remember more easily than anything else.
#2 Branding vs Business Name
There is an age old debate on the whether or not you should establish a brand name online or use a domain that more actually reflects your real business. Let's look at Amazon as an example. Amazon sells books online. Most people setting up a business would have chosen say instead of Amazon has since established itself as a brand name of global recognition - proving the value of building a brand name.
You'll need to choose between the two. Brand name or your own business name. Consider how your domain sounds, how it might look on a business card and how well it relates to your business.
There's no one right answer to this question. You need to choose what makes most sense for you, your website and your business in general.
#3 Hyphenated or not
This is another area of debate. Should your domain be one single word or should the words be separated by hyphens? There are advantages and disadvantages to both approaches. Single word domain names can be easier to explain, use on header paper and lend themselves to brand names very well.
Hyphenated domains names can be slighltly more difficult to explain, may not look as well on headed paper and possibly harder to establish as a brand name. There's no shortage of multiple word domains.
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